对于Swift 3.0:

override func tableView(_ tableView: UITableView, didSelectRowAt indexPath: IndexPath) {
    let cell = super.tableView(tableView, cellForRowAt: indexPath)

    cell.contentView.backgroundColor = UIColor.red
}

单元格选择的背景颜色可以通过界面构建器中的Storyboard设置:

试试下面的代码。

- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath {

    UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:[cellIdArray objectAtIndex:indexPath.row] forIndexPath:indexPath];

    // Configure the cell...
    cell.backgroundView =
    [[UIImageView alloc] init] ;
    cell.selectedBackgroundView =[[UIImageView alloc] init];

    UIImage *rowBackground;
    UIImage *selectionBackground;


    rowBackground = [UIImage imageNamed:@"cellBackgroundDarkGrey.png"];
    selectionBackground = [UIImage imageNamed:@"selectedMenu.png"];

    ((UIImageView *)cell.backgroundView).image = rowBackground;
    ((UIImageView *)cell.selectedBackgroundView).image = selectionBackground;



    return cell;
}

/ /快速版:

func tableView(_ tableView: UITableView, cellForRowAt indexPath: IndexPath) -> UITableViewCell {


        let cell = tableView.dequeueReusableCell(withIdentifier: "cell")! as UITableViewCell


        cell.selectedBackgroundView = UIImageView()
        cell.backgroundView=UIImageView()

        let selectedBackground : UIImageView = cell.selectedBackgroundView as! UIImageView
        selectedBackground.image = UIImage.init(named:"selected.png");

        let backGround : UIImageView = cell.backgroundView as! UIImageView
        backGround.image = UIImage.init(named:"defaultimage.png");

        return cell


    } 

对于那些只想摆脱默认选择灰色背景的人，把这行代码放在你的cellForRowAtIndexPath func中:

yourCell.selectionStyle = .None

下面是分组表所需的代码的重要部分。当一个部分中的任何单元格被选中时，第一行将改变颜色。如果没有最初设置cellselectionstyle为none，当用户单击row0时，单元格更改为bgColorView，然后淡入并重新加载bgColorView时，会出现恼人的双重重载。祝你好运，如果有更简单的方法，请告诉我。

- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath 
{

    static NSString *CellIdentifier = @"Cell";

    UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:CellIdentifier];
    if (cell == nil) {
        cell = [[UITableViewCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:CellIdentifier];
    }

    if ([indexPath row] == 0) 
    {
        cell.selectionStyle = UITableViewCellSelectionStyleNone;

        UIView *bgColorView = [[UIView alloc] init];
        bgColorView.layer.cornerRadius = 7;
        bgColorView.layer.masksToBounds = YES;
        [bgColorView setBackgroundColor:[UIColor colorWithRed:.85 green:0 blue:0 alpha:1]];
        [cell setSelectedBackgroundView:bgColorView];

        UIColor *backColor = [UIColor colorWithRed:0 green:0 blue:1 alpha:1];
        cell.backgroundColor = backColor;
        UIColor *foreColor = [UIColor colorWithWhite:1 alpha:1];
        cell.textLabel.textColor = foreColor;

        cell.textLabel.text = @"row0";
    }
    else if ([indexPath row] == 1) 
    {
        cell.selectionStyle = UITableViewCellSelectionStyleNone;

        UIColor *backColor = [UIColor colorWithRed:1 green:1 blue:1 alpha:1];
        cell.backgroundColor = backColor;
        UIColor *foreColor = [UIColor colorWithRed:0 green:0 blue:0 alpha:1];
        cell.textLabel.textColor = foreColor;

        cell.textLabel.text = @"row1";
    }
    else if ([indexPath row] == 2) 
    {
        cell.selectionStyle = UITableViewCellSelectionStyleNone;

        UIColor *backColor = [UIColor colorWithRed:1 green:1 blue:1 alpha:1];
        cell.backgroundColor = backColor;
        UIColor *foreColor = [UIColor colorWithRed:0 green:0 blue:0 alpha:1];
        cell.textLabel.textColor = foreColor;

        cell.textLabel.text = @"row2";
    }
    return cell;
}

#pragma mark Table view delegate

- (void)tableView:(UITableView *)tableView didSelectRowAtIndexPath:(NSIndexPath *)indexPath
{
    NSIndexPath *path = [NSIndexPath indexPathForRow:0 inSection:[indexPath section]];
    UITableViewCell *cell = [tableView cellForRowAtIndexPath:path];
    [cell setSelectionStyle:UITableViewCellSelectionStyleBlue];

    [tableView selectRowAtIndexPath:path animated:YES scrollPosition:UITableViewScrollPositionNone];

}

- (void)tableView:(UITableView *)tableView didDeselectRowAtIndexPath:(NSIndexPath *)indexPath
{
    UITableViewCell *cell = [tvStat cellForRowAtIndexPath:indexPath];
    [cell setSelectionStyle:UITableViewCellSelectionStyleNone];
}

#pragma mark Table view Gestures

-(IBAction)singleTapFrom:(UIGestureRecognizer *)tapRecog
{

    CGPoint tapLoc = [tapRecog locationInView:tvStat];
    NSIndexPath *tapPath = [tvStat indexPathForRowAtPoint:tapLoc];

    NSIndexPath *seleRow = [tvStat indexPathForSelectedRow];
    if([seleRow section] != [tapPath section])
        [self tableView:tvStat didDeselectRowAtIndexPath:seleRow];
    else if (seleRow == nil )
        {}
    else if([seleRow section] == [tapPath section] || [seleRow length] != 0)
        return;

    if(!tapPath)
        [self.view endEditing:YES];

    [self tableView:tvStat didSelectRowAtIndexPath:tapPath];
}

在Swift 4中，你还可以全局设置你表格单元格的背景色(从这里取):

let backgroundColorView = UIView()
backgroundColorView.backgroundColor = UIColor.red
UITableViewCell.appearance().selectedBackgroundView = backgroundColorView