如果你正在寻找一个简单的方法来实现这一点，试试我的方法:

- (BOOL)textViewShouldBeginEditing:(UITextView *)textView
{
    if ([[textView text] isEqualToString:PLACE_HOLDER_TEXT]) {
          textView.text = @"";
          textView.textColor = [UIColor blackColor];
    }

    return YES;
}

-(BOOL)textViewShouldEndEditing:(UITextView *)textView
{
    if ([[textView text] length] == 0) {
        textView.text = PLACE_HOLDER_TEXT;
        textView.textColor = [UIColor lightGrayColor];
    }
    return YES;
}

是的，就是它PLACE_HOLDER_TEXT是一个NSString包含你的占位符

下面是swift 3.1的代码

原始代码由杰森乔治在第一个答案。

不要忘记设置你的自定义类的TextView在接口生成器UIPlaceHolderTextView，然后设置占位符和占位符属性。

import UIKit

@IBDesignable
class UIPlaceHolderTextView: UITextView {

@IBInspectable var placeholder: String = ""
@IBInspectable var placeholderColor: UIColor = UIColor.lightGray

private let uiPlaceholderTextChangedAnimationDuration: Double = 0.05
private let defaultTagValue = 999

private var placeHolderLabel: UILabel?

override func awakeFromNib() {
    super.awakeFromNib()
    NotificationCenter.default.addObserver(
        self,
        selector: #selector(textChanged),
        name: NSNotification.Name.UITextViewTextDidChange,
        object: nil
    )
}

override init(frame: CGRect, textContainer: NSTextContainer?) {
    super.init(frame: frame, textContainer: textContainer)
    NotificationCenter.default.addObserver(
        self,
        selector: #selector(textChanged),
        name: NSNotification.Name.UITextViewTextDidChange,
        object: nil
    )
}

required init?(coder aDecoder: NSCoder) {
    super.init(coder: aDecoder)
    NotificationCenter.default.addObserver(
        self,
        selector: #selector(textChanged),
        name: NSNotification.Name.UITextViewTextDidChange,
        object: nil
    )
}

deinit {
    NotificationCenter.default.removeObserver(
        self,
        name: NSNotification.Name.UITextViewTextDidChange,
        object: nil
    )
}

@objc private func textChanged() {
    guard !placeholder.isEmpty else {
        return
    }
    UIView.animate(withDuration: uiPlaceholderTextChangedAnimationDuration) {
        if self.text.isEmpty {
            self.viewWithTag(self.defaultTagValue)?.alpha = CGFloat(1.0)
        }
        else {
            self.viewWithTag(self.defaultTagValue)?.alpha = CGFloat(0.0)
        }
    }
}

override var text: String! {
    didSet{
        super.text = text
        textChanged()
    }
}

override func draw(_ rect: CGRect) {
    if !placeholder.isEmpty {
        if placeHolderLabel == nil {
            placeHolderLabel = UILabel.init(frame: CGRect(x: 0, y: 8, width: bounds.size.width - 16, height: 0))
            placeHolderLabel!.lineBreakMode = .byWordWrapping
            placeHolderLabel!.numberOfLines = 0
            placeHolderLabel!.font = font
            placeHolderLabel!.backgroundColor = UIColor.clear
            placeHolderLabel!.textColor = placeholderColor
            placeHolderLabel!.alpha = 0
            placeHolderLabel!.tag = defaultTagValue
            self.addSubview(placeHolderLabel!)
        }

        placeHolderLabel!.text = placeholder
        placeHolderLabel!.sizeToFit()
        self.sendSubview(toBack: placeHolderLabel!)

        if text.isEmpty && !placeholder.isEmpty {
            viewWithTag(defaultTagValue)?.alpha = 1.0
        }
    }

    super.draw(rect)
}
}

我做了我自己版本的UITextView的子类。我喜欢Sam Soffes使用通知的想法，但我不喜欢drawRect: overwrite。对我来说太过分了。我认为我做了一个非常干净的实现。

你可以看看我的子类。还包括一个演示项目。

更简单，并且仍然考虑到用户在某些时候输入的一些文本

BOOL placeHolderTextVisible;

在viewDidLoad上，设置它为YES(或DidMoveToSuperview，或awakeFromNib)

然后,在 - (BOOL) textView:(UITextView*)textView shouldBeginEditing

    - (BOOL)textViewShouldBeginEditing:(UITextView *)textView;
{
   if (placeHolderTextVisible) {
    placeHolderTextVisible = NO;
    textView.text = @"";
   }
 return YES;
}

这完美地模仿了UITextField的占位符，其中占位符文本一直保留到您实际键入一些内容为止。

private let placeholder = "Type here"

@IBOutlet weak var textView: UITextView! {
    didSet {
        textView.textColor = UIColor.lightGray
        textView.text = placeholder
        textView.selectedRange = NSRange(location: 0, length: 0)
    }
}

extension ViewController: UITextViewDelegate {

    func textViewDidChangeSelection(_ textView: UITextView) {
        // Move cursor to beginning on first tap
        if textView.text == placeholder {
            textView.selectedRange = NSRange(location: 0, length: 0)
        }
    }

    func textView(_ textView: UITextView, shouldChangeTextIn range: NSRange, replacementText text: String) -> Bool {
        if textView.text == placeholder && !text.isEmpty {
            textView.text = nil
            textView.textColor = UIColor.black
            textView.selectedRange = NSRange(location: 0, length: 0)
        }
        return true
    }

    func textViewDidChange(_ textView: UITextView) {
        if textView.text.isEmpty {
            textView.textColor = UIColor.lightGray
            textView.text = placeholder
        }
    }
}

我通读了所有这些，但提出了一个非常简短的Swift 3解决方案，在我的所有测试中都有效。它可以更一般化一点，但过程很简单。这是整个东西，我称之为“TextViewWithPlaceholder”。

import UIKit

class TextViewWithPlaceholder: UITextView {

    public var placeholder: String?
    public var placeholderColor = UIColor.lightGray

    private var placeholderLabel: UILabel?

    // Set up notification listener when created from a XIB or storyboard.
    // You can also set up init() functions if you plan on creating
    // these programmatically.
    override func awakeFromNib() {
        super.awakeFromNib()

        NotificationCenter.default.addObserver(self,
                                           selector: #selector(TextViewWithPlaceholder.textDidChangeHandler(notification:)),
                                           name: .UITextViewTextDidChange,
                                           object: self)

        placeholderLabel = UILabel()
        placeholderLabel?.alpha = 0.85
        placeholderLabel?.textColor = placeholderColor
    }

    // By using layoutSubviews, you can size and position the placeholder
    // more accurately. I chose to hard-code the size of the placeholder
    // but you can combine this with other techniques shown in previous replies.
    override func layoutSubviews() {
        super.layoutSubviews()

        placeholderLabel?.textColor = placeholderColor
        placeholderLabel?.text = placeholder

        placeholderLabel?.frame = CGRect(x: 6, y: 4, width: self.bounds.size.width-16, height: 24)

        if text.isEmpty {
            addSubview(placeholderLabel!)
            bringSubview(toFront: placeholderLabel!)
        } else {
            placeholderLabel?.removeFromSuperview()
        }
    }

    // Whenever the text changes, just trigger a new layout pass.
    func textDidChangeHandler(notification: Notification) {
        layoutSubviews()
    }
}