我找到了自己的解决方案

- (void)textViewDidBeginEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:PLACEHOLDER_TEXT])
    {
        textView.textColor = [UIColor lightGrayColor];
        dispatch_async(dispatch_get_main_queue(), ^
                       {
                           textView.selectedRange = NSMakeRange(0, 0);
                       });
    }
    else
    {
        textView.textColor = [UIColor blackColor];
    }

    [textView becomeFirstResponder];
}

- (void)textViewDidEndEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:@""])
    {
        textView.text = PLACEHOLDER_TEXT;
        textView.textColor = [UIColor lightGrayColor];
    }

    [textView resignFirstResponder];
}

- (BOOL)textView:(UITextView *)textView
shouldChangeTextInRange:(NSRange)range
 replacementText:(NSString *)text
{
    if (range.location == 0 && range.length == [[textView text] length] && [text isEqualToString:@""])
    {
        textView.text = PLACEHOLDER_TEXT;
        textView.textColor = [UIColor lightGrayColor];

        dispatch_async(dispatch_get_main_queue(), ^
                       {
                           textView.selectedRange = NSMakeRange(0, 0);
                       });

        return NO;
    }

    if ([textView.text isEqualToString:PLACEHOLDER_TEXT])
    {
        textView.text = @"";
        textView.textColor = [UIColor blackColor];
    }

    return YES;
}

我修改了Sam Soffes的实现以适应iOS7:

- (void)drawRect:(CGRect)rect
{
    [super drawRect:rect];

    if (_shouldDrawPlaceholder)
    {
        UIEdgeInsets insets = self.textContainerInset;        
        CGRect placeholderRect = CGRectMake(
                insets.left + self.textContainer.lineFragmentPadding,
                insets.top,
                self.frame.size.width - insets.left - insets.right,
                self.frame.size.height - insets.top - insets.bottom);

        [_placeholderText drawWithRect:placeholderRect
                           options:NSStringDrawingUsesLineFragmentOrigin | NSStringDrawingTruncatesLastVisibleLine
                        attributes:self.placeholderAttributes
                           context:nil];
    }
}

- (NSDictionary *)placeholderAttributes
{
    if (_placeholderAttributes == nil)
    {
        _placeholderAttributes = @
        {
            NSFontAttributeName : self.font,
            NSForegroundColorAttributeName : self.placeholderColor
        };
    }

    return _placeholderAttributes;
}

记住在可能改变字体和其他可能影响它们的东西的方法中设置_placeholderattributes = nil。如果没有问题的话，您可能还想跳过属性字典的“惰性”创建。

编辑:

如果你想让占位符在自动布局动画之后看起来更好，记得在setBounds的重写版本中调用setNeedsDisplay。

你也可以创建一个新的类TextViewWithPlaceholder作为UITextView的子类。

(这段代码有点粗糙——但我认为它在正确的轨道上。)

@interface TextViewWithPlaceholder : UITextView
{

    NSString *placeholderText;  // make a property
    UIColor *placeholderColor;  // make a property
    UIColor *normalTextColor;   // cache text color here whenever you switch to the placeholderColor
}

- (void) setTextColor: (UIColor*) color
{
   normalTextColor = color;
   [super setTextColor: color];
}

- (void) updateForTextChange
{
    if ([self.text length] == 0)
    { 
        normalTextColor = self.textColor;
        self.textColor = placeholderColor;
        self.text = placeholderText;
    }
    else
    {
        self.textColor = normalTextColor;
    }

}

在委托中，添加以下内容:

- (void)textViewDidChange:(UITextView *)textView
{
    if ([textView respondsToSelector: @selector(updateForTextChange)])
    {
        [textView updateForTextChange];
    }

}

我建议使用SZTextView。

https://github.com/glaszig/SZTextView

从storyboard中添加默认的UITextView，然后将其自定义类更改为SZTextView，如下所示

然后您将在属性检查器中看到两个新选项

还有一个简单的答案，使用CATextLayer。

添加CATextLayer到UITextView的层。 使用UITextViewDelegate方法，简单地改变CATextLayer的颜色。

func txtViewPlaceholder() {
    let textlayer = CATextLayer()

    textlayer.frame = CGRect(x: 5, y: 5, width: 200, height: 18)
    textlayer.contentsScale = UIScreen.main.scale
    textlayer.fontSize = 12
    textlayer.alignmentMode = kCAAlignmentLeft
    textlayer.string = "Enter here"
    textlayer.isWrapped = true
    textlayer.name = "placeholder"
    textlayer.backgroundColor = UIColor.white.cgColor
    textlayer.foregroundColor = UIColor.black.cgColor

    yourTxtVw.layer.insertSublayer(textlayer, at: 0)
}

func removeAddPlaceholder(remove: Bool, textView: UITextView) {
    for layers in textView.layer.sublayers! where layers.name == "placeholder" {
        
        if remove {
            (layers as! CATextLayer).foregroundColor = UIColor.white.cgColor
        } else {
            (layers as! CATextLayer).foregroundColor = UIColor.black.cgColor
        }
        
    }
}


extension YourViewController : UITextViewDelegate {

    func textViewShouldBeginEditing(_ textView: UITextView) -> Bool {
    
        removeAddPlaceholder(remove: true, textView: textView)
    
        return true
    }

    func textViewDidEndEditing(_ textView: UITextView) {
    
        if textView.text.count <= 0 {
            removeAddPlaceholder(remove: false, textView: textView)
        }
    }

}

在UITextView PlaceholderTextView中支持图标属性占位符的简单类

@IBOutlet weak var tvMessage: PlaceholderTextView!
//  TODO: - Create Icon Text Attachment
let icon: NSTextAttachment = NSTextAttachment()
icon.image = UIImage(named: "paper-plane")
let iconString = NSMutableAttributedString(attributedString: NSAttributedString(attachment: icon))

tvMessage.icon = icon

//  TODO: - Attributes
let textColor = UIColor.gray
let lightFont = UIFont(name: "Helvetica-Light", size: tvMessage.font!.pointSize)
let italicFont = UIFont(name: "Helvetica-LightOblique", size: tvMessage.font!.pointSize)

//  TODO: - Placeholder Attributed String
let message = NSAttributedString(string: " " + "Personal Message", attributes: [ NSFontAttributeName: lightFont!,   NSForegroundColorAttributeName: textColor])
iconString.append(message)
// TODO: - Italic Placeholder Part
let option = NSAttributedString(string: " " + "Optional", attributes: [ NSFontAttributeName: italicFont!, NSForegroundColorAttributeName: textColor])
iconString.append(option)

tvMessage.attributedPlaceHolder = iconString

tvMessage.layoutSubviews()