我找到了自己的解决方案

- (void)textViewDidBeginEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:PLACEHOLDER_TEXT])
    {
        textView.textColor = [UIColor lightGrayColor];
        dispatch_async(dispatch_get_main_queue(), ^
                       {
                           textView.selectedRange = NSMakeRange(0, 0);
                       });
    }
    else
    {
        textView.textColor = [UIColor blackColor];
    }

    [textView becomeFirstResponder];
}

- (void)textViewDidEndEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:@""])
    {
        textView.text = PLACEHOLDER_TEXT;
        textView.textColor = [UIColor lightGrayColor];
    }

    [textView resignFirstResponder];
}

- (BOOL)textView:(UITextView *)textView
shouldChangeTextInRange:(NSRange)range
 replacementText:(NSString *)text
{
    if (range.location == 0 && range.length == [[textView text] length] && [text isEqualToString:@""])
    {
        textView.text = PLACEHOLDER_TEXT;
        textView.textColor = [UIColor lightGrayColor];

        dispatch_async(dispatch_get_main_queue(), ^
                       {
                           textView.selectedRange = NSMakeRange(0, 0);
                       });

        return NO;
    }

    if ([textView.text isEqualToString:PLACEHOLDER_TEXT])
    {
        textView.text = @"";
        textView.textColor = [UIColor blackColor];
    }

    return YES;
}

我对发布的任何解决方案都不太满意，因为它们有点重。向视图中添加视图并不理想(尤其是在drawRect:)。它们都有漏洞，这也是不可接受的。

这是我的解决方案:SAMTextView

SAMTextView.h

//
//  SAMTextView.h
//  SAMTextView
//
//  Created by Sam Soffes on 8/18/10.
//  Copyright 2010-2013 Sam Soffes. All rights reserved.
//

#import <UIKit/UIKit.h>

/**
 UITextView subclass that adds placeholder support like UITextField has.
 */
@interface SAMTextView : UITextView

/**
 The string that is displayed when there is no other text in the text view.

 The default value is `nil`.
 */
@property (nonatomic, strong) NSString *placeholder;

/**
 The color of the placeholder.

 The default is `[UIColor lightGrayColor]`.
 */
@property (nonatomic, strong) UIColor *placeholderTextColor;

/**
 Returns the drawing rectangle for the text views’s placeholder text.

 @param bounds The bounding rectangle of the receiver.
 @return The computed drawing rectangle for the placeholder text.
 */
- (CGRect)placeholderRectForBounds:(CGRect)bounds;

@end

SAMTextView.m

//
//  SAMTextView.m
//  SAMTextView
//
//  Created by Sam Soffes on 8/18/10.
//  Copyright 2010-2013 Sam Soffes. All rights reserved.
//

#import "SAMTextView.h"

@implementation SAMTextView

#pragma mark - Accessors

@synthesize placeholder = _placeholder;
@synthesize placeholderTextColor = _placeholderTextColor;

- (void)setText:(NSString *)string {
  [super setText:string];
  [self setNeedsDisplay];
}


- (void)insertText:(NSString *)string {
  [super insertText:string];
  [self setNeedsDisplay];
}


- (void)setAttributedText:(NSAttributedString *)attributedText {
  [super setAttributedText:attributedText];
  [self setNeedsDisplay];
}


- (void)setPlaceholder:(NSString *)string {
  if ([string isEqual:_placeholder]) {
    return;
  }

  _placeholder = string;
  [self setNeedsDisplay];
}


- (void)setContentInset:(UIEdgeInsets)contentInset {
  [super setContentInset:contentInset];
  [self setNeedsDisplay];
}


- (void)setFont:(UIFont *)font {
  [super setFont:font];
  [self setNeedsDisplay];
}


- (void)setTextAlignment:(NSTextAlignment)textAlignment {
  [super setTextAlignment:textAlignment];
  [self setNeedsDisplay];
}


#pragma mark - NSObject

- (void)dealloc {
  [[NSNotificationCenter defaultCenter] removeObserver:self name:UITextViewTextDidChangeNotification object:self];
}


#pragma mark - UIView

- (id)initWithCoder:(NSCoder *)aDecoder {
  if ((self = [super initWithCoder:aDecoder])) {
    [self initialize];
  }
  return self;
}


- (id)initWithFrame:(CGRect)frame {
  if ((self = [super initWithFrame:frame])) {
    [self initialize];
  }
  return self;
}


- (void)drawRect:(CGRect)rect {
  [super drawRect:rect];

  if (self.text.length == 0 && self.placeholder) {
    rect = [self placeholderRectForBounds:self.bounds];

    UIFont *font = self.font ? self.font : self.typingAttributes[NSFontAttributeName];

    // Draw the text
    [self.placeholderTextColor set];
    [self.placeholder drawInRect:rect withFont:font lineBreakMode:NSLineBreakByTruncatingTail alignment:self.textAlignment];
  }
}


#pragma mark - Placeholder

- (CGRect)placeholderRectForBounds:(CGRect)bounds {
  // Inset the rect
  CGRect rect = UIEdgeInsetsInsetRect(bounds, self.contentInset);

  if (self.typingAttributes) {
    NSParagraphStyle *style = self.typingAttributes[NSParagraphStyleAttributeName];
    if (style) {
      rect.origin.x += style.headIndent;
      rect.origin.y += style.firstLineHeadIndent;
    }
  }

  return rect;
}


#pragma mark - Private

- (void)initialize {
  [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:self];

  self.placeholderTextColor = [UIColor colorWithWhite:0.702f alpha:1.0f];
}


- (void)textChanged:(NSNotification *)notification {
  [self setNeedsDisplay];
}

@end

它比其他的要简单得多，因为它不使用子视图(或有泄漏)。请随意使用。

更新11/10/11:它现在是文档化的，并支持在接口生成器中使用。

更新11/24/13:指向新的回购。

你能做的是在文本属性中设置文本视图的初始值，并将textColor更改为[UIColor grayColor]或类似的东西。然后，每当文本视图变为可编辑时，清除文本并显示游标，如果文本字段再次为空，则将占位符文本放回。根据需要将颜色更改为[UIColor blackColor]。

它与UITextField中的占位符功能不完全相同，但很接近。

这个帖子已经有了很多答案，但这里是我更喜欢的版本。

它扩展了现有的UITextView类，因此很容易重用，并且它不拦截像textViewDidChange这样的事件(这可能会破坏用户的代码，如果他们已经在其他地方拦截了这些事件)。

使用我的代码(如下所示)，你可以很容易地添加一个占位符到任何你的UITextViews像这样:

self.textViewComments.placeholder = @"(Enter some comments here.)";

当你设置这个新的占位符值时，它会悄悄地在你的UITextView上添加一个UILabel，然后在必要时隐藏/显示它:

好的，要做这些改变，添加一个包含以下代码的"UITextViewHelper.h"文件:

//  UITextViewHelper.h
//  Created by Michael Gledhill on 13/02/15.

#import <Foundation/Foundation.h>

@interface UITextView (UITextViewHelper)

@property (nonatomic, strong) NSString* placeholder;
@property (nonatomic, strong) UILabel* placeholderLabel;
@property (nonatomic, strong) NSString* textValue;

-(void)checkIfNeedToDisplayPlaceholder;

@end

…和一个UITextViewHelper。M文件包含:

//  UITextViewHelper.m
//  Created by Michael Gledhill on 13/02/15.
//
//  This UITextView category allows us to easily display a PlaceHolder string in our UITextView.
//  The downside is that, your code needs to set the "textValue" rather than the "text" value to safely set the UITextView's text.
//
#import "UITextViewHelper.h"
#import <objc/runtime.h>

@implementation UITextView (UITextViewHelper)

#define UI_PLACEHOLDER_TEXT_COLOR [UIColor colorWithRed:170.0/255.0 green:170.0/255.0 blue:170.0/255.0 alpha:1.0]

@dynamic placeholder;
@dynamic placeholderLabel;
@dynamic textValue;

-(void)setTextValue:(NSString *)textValue
{
    //  Change the text of our UITextView, and check whether we need to display the placeholder.
    self.text = textValue;
    [self checkIfNeedToDisplayPlaceholder];
}
-(NSString*)textValue
{
    return self.text;
}

-(void)checkIfNeedToDisplayPlaceholder
{
    //  If our UITextView is empty, display our Placeholder label (if we have one)
    if (self.placeholderLabel == nil)
        return;

    self.placeholderLabel.hidden = (![self.text isEqualToString:@""]);
}

-(void)onTap
{
    //  When the user taps in our UITextView, we'll see if we need to remove the placeholder text.
    [self checkIfNeedToDisplayPlaceholder];

    //  Make the onscreen keyboard appear.
    [self becomeFirstResponder];
}

-(void)keyPressed:(NSNotification*)notification
{
    //  The user has just typed a character in our UITextView (or pressed the delete key).
    //  Do we need to display our Placeholder label ?
   [self checkIfNeedToDisplayPlaceholder];
}

#pragma mark - Add a "placeHolder" string to the UITextView class

NSString const *kKeyPlaceHolder = @"kKeyPlaceHolder";
-(void)setPlaceholder:(NSString *)_placeholder
{
    //  Sets our "placeholder" text string, creates a new UILabel to contain it, and modifies our UITextView to cope with
    //  showing/hiding the UILabel when needed.
    objc_setAssociatedObject(self, &kKeyPlaceHolder, (id)_placeholder, OBJC_ASSOCIATION_RETAIN_NONATOMIC);

    self.placeholderLabel = [[UILabel alloc] initWithFrame:self.frame];
    self.placeholderLabel.numberOfLines = 1;
    self.placeholderLabel.text = _placeholder;
    self.placeholderLabel.textColor = UI_PLACEHOLDER_TEXT_COLOR;
    self.placeholderLabel.backgroundColor = [UIColor clearColor];
    self.placeholderLabel.userInteractionEnabled = true;
    self.placeholderLabel.font = self.font;
    [self addSubview:self.placeholderLabel];

    [self.placeholderLabel sizeToFit];

    //  Whenever the user taps within the UITextView, we'll give the textview the focus, and hide the placeholder if necessary.
    [self addGestureRecognizer:[[UITapGestureRecognizer alloc] initWithTarget:self action:@selector(onTap)]];

    //  Whenever the user types something in the UITextView, we'll see if we need to hide/show the placeholder label.
    [[NSNotificationCenter defaultCenter] addObserver:self selector: @selector(keyPressed:) name:UITextViewTextDidChangeNotification object:nil];

    [self checkIfNeedToDisplayPlaceholder];
}
-(NSString*)placeholder
{
    //  Returns our "placeholder" text string
    return objc_getAssociatedObject(self, &kKeyPlaceHolder);
}

#pragma mark - Add a "UILabel" to this UITextView class

NSString const *kKeyLabel = @"kKeyLabel";
-(void)setPlaceholderLabel:(UILabel *)placeholderLabel
{
    //  Stores our new UILabel (which contains our placeholder string)
    objc_setAssociatedObject(self, &kKeyLabel, (id)placeholderLabel, OBJC_ASSOCIATION_RETAIN_NONATOMIC);

    [[NSNotificationCenter defaultCenter] addObserver:self selector: @selector(keyPressed:) name:UITextViewTextDidChangeNotification object:nil];

    [self checkIfNeedToDisplayPlaceholder];
}
-(UILabel*)placeholderLabel
{
    //  Returns our new UILabel
    return objc_getAssociatedObject(self, &kKeyLabel);
}
@end

是的，它有很多代码，但是一旦你把它添加到你的项目中，并包含了.h文件……

#import "UITextViewHelper.h"

.．.你可以很容易地在UITextViews中使用占位符。

不过有一个问题。

如果你这样做:

self.textViewComments.placeholder = @"(Enter some comments here.)";
self.textViewComments.text = @"Ooooh, hello there";

.．.占位符将出现在文本的顶部。设置文本值时，不会调用任何常规通知，因此我不知道如何调用我的函数来决定是否显示/隐藏占位符。

解决方案是设置textValue而不是text:

self.textViewComments.placeholder = @"(Enter some comments here.)";
self.textViewComments.textValue = @"Ooooh, hello there";

或者，您可以设置文本值，然后调用checkIfNeedToDisplayPlaceholder。

self.textViewComments.text = @"Ooooh, hello there";
[self.textViewComments checkIfNeedToDisplayPlaceholder];

我喜欢这样的解决方案，因为它们“填补了”苹果提供给我们的东西和我们(作为开发者)在应用程序中实际需要的东西之间的空白。只需编写一次此代码，将其添加到“helper”.m/.h文件库中，随着时间的推移，SDK实际上开始变得不那么令人沮丧。

(我写了一个类似的帮助添加一个“清除”按钮到我的UITextViews，另一个烦人的东西存在于UITextField但不在UITextView…)

在swift 5。工作很好。

class BaseTextView: UITextView {

    // MARK: - Views
    private var placeholderLabel: UIlabel!

    // MARK: - Init
    override init(frame: CGRect, textContainer: NSTextContainer?) {
        super.init(frame: frame, textContainer: textContainer)
        setupUI()
        startupSetup()
    }

    required init?(coder aDecoder: NSCoder) {
        super.init(coder: aDecoder)
        setupUI()
        startupSetup()
    }

    deinit {
        NotificationCenter.default.removeObserver(self)
    }    
}

// MARK: - Setup UI
private extension BaseTextView {
    func setupUI() {
        addPlaceholderLabel()

        textColor = .textColor
    }

    func addPlaceholderLabel() {
        placeholderLabel = BaseLabel(frame: .zero)
        placeholderLabel.translatesAutoresizingMaskIntoConstraints = false
        insertSubview(placeholderLabel, at: 0)

        placeholderLabel.alpha = 0
        placeholderLabel.numberOfLines = 0
        placeholderLabel.backgroundColor = .clear
        placeholderLabel.textColor = .lightTextColor
        placeholderLabel.lineBreakMode = .byWordWrapping
        placeholderLabel.isUserInteractionEnabled = false
        placeholderLabel.font = UIFont.openSansSemibold.withSize(12)

        placeholderLabel.topAnchor.constraint(equalTo: topAnchor, constant: 8).isActive = true
        placeholderLabel.leftAnchor.constraint(equalTo: leftAnchor, constant: 5).isActive = true
        placeholderLabel.rightAnchor.constraint(lessThanOrEqualTo: rightAnchor, constant: -8).isActive = true
        placeholderLabel.bottomAnchor.constraint(lessThanOrEqualTo: bottomAnchor, constant: -8).isActive = true
    }
}

// MARK: - Startup
private extension BaseTextView {
    func startupSetup() {
        addObservers()
        textChanged(nil)
        font = UIFont.openSansSemibold.withSize(12)
    }    

    func addObservers() {
        NotificationCenter.default.addObserver(self, selector: #selector(textChanged(_:)), name: UITextView.textDidChangeNotification, object: nil)
    }
}

// MARK: - Actions
private extension BaseTextView {
    @objc func textChanged(_ sender: Notification?) {
        UIView.animate(withDuration: 0.2) {
            self.placeholderLabel.alpha = self.text.count == 0 ? 1 : 0
        }    
    }
}

// MARK: - Public methods
extension BaseTextView {
    public func setPlaceholder(_ placeholder: String) {
        placeholderLabel.text = placeholder
    }
}

After looking through (and trying out) most of the proposed solutions to this seemingly obvious - but missing - feature of UITextView, the 'best' closest I found was that from BobDickinson. But I didnt like having to resort to a whole new subclass [I prefer drop-in categories for such simple functional additions], nor that it intercepted UITextViewDelegate methods, which is probably going to mess up your existing UITextView handling code. So here's my take on a drop-in category that'll work on any existing UITextView instance...

#import <objc/runtime.h>

// Private subclass needed to override placeholderRectForBounds: to correctly position placeholder
@interface _TextField : UITextField
@property UIEdgeInsets insets;
@end
@implementation _TextField
- (CGRect)placeholderRectForBounds:(CGRect)bounds
{
    CGRect rect = [super placeholderRectForBounds:bounds];
    return UIEdgeInsetsInsetRect(rect, _insets);
}
@end

@implementation UITextView (Placeholder)

static const void *KEY;

- (void)setPlaceholder:(NSString *)placeholder
{
    _TextField *textField = objc_getAssociatedObject(self, &KEY);
    if (!textField) {
        textField = [_TextField.alloc initWithFrame:self.bounds];
        textField.autoresizingMask = UIViewAutoresizingFlexibleWidth | UIViewAutoresizingFlexibleHeight;
        textField.userInteractionEnabled = NO;
        textField.font = self.font;

        textField.contentVerticalAlignment = UIControlContentVerticalAlignmentTop;
        textField.insets = UIEdgeInsetsMake(self.textContainerInset.top,
                                            self.textContainerInset.left + self.textContainer.lineFragmentPadding,
                                            self.textContainerInset.bottom,
                                            self.textContainerInset.right);
        [self addSubview:textField];
        [self sendSubviewToBack:textField];

        objc_setAssociatedObject(self, &KEY, textField, OBJC_ASSOCIATION_RETAIN);

        [NSNotificationCenter.defaultCenter addObserver:self selector:@selector(updatePlaceholder:) name:UITextViewTextDidChangeNotification object:nil];
    }
    textField.placeholder = placeholder;
}

- (NSString*)placeholder
{
    UITextField *textField = objc_getAssociatedObject(self, &KEY);
    return textField.placeholder;
}

- (void)updatePlaceholder:(NSNotification *)notification
{
    UITextField *textField = objc_getAssociatedObject(self, &KEY);
    textField.font = self.font;
    [textField setAlpha:self.text.length? 0 : 1];
}

@end

它使用简单，只是显而易见的

UITextView *myTextView = UITextView.new;
...
myTextView.placeholder = @"enter text here";

它通过添加一个UITextField -在正确的位置-在你的UITextView后面，并利用它的占位符代替(因此你不必担心得到正确的颜色等)，然后监听通知，每当你的UITextView被改变显示/隐藏这个UITextField(因此它不会干扰你现有的UITextViewDelegate调用)。这里面没有什么神奇的数字……: -)

objc_setAssociatedObject()/objc_getAssociatedObject()是为了避免必须子类化UITextView。[不幸的是，要正确地定位UITextField，有必要引入一个'private'子类，以覆盖placeholderRectForBounds:]

改编自BobDickinson的斯威夫特回答。