Jason的答案在iOS7中看起来有点不对劲，通过调整_placeHolderLabel的偏移量来修复它:

- (void)drawRect:(CGRect)rect
{
    if( [[self placeholder] length] > 0 )
    {
        if (_placeHolderLabel == nil )
        {
            if ([[UIDevice currentDevice].systemVersion floatValue] >= 7)
                _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(4,8,self.bounds.size.width - 8,0)];
            else
                _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(8,8,self.bounds.size.width - 16,0)];
            _placeHolderLabel.lineBreakMode = NSLineBreakByWordWrapping;
            _placeHolderLabel.numberOfLines = 0;
            _placeHolderLabel.font = self.font;
            _placeHolderLabel.backgroundColor = [UIColor clearColor];
            _placeHolderLabel.textColor = self.placeholderColor;
            _placeHolderLabel.alpha = 0;
            _placeHolderLabel.tag = 999;
            [self addSubview:_placeHolderLabel];
        }

        _placeHolderLabel.text = self.placeholder;
        [_placeHolderLabel sizeToFit];
        [self sendSubviewToBack:_placeHolderLabel];
    }

    if( [[self text] length] == 0 && [[self placeholder] length] > 0 )
    {
        [[self viewWithTag:999] setAlpha:1];
    }

    [super drawRect:rect];
}

我做了我自己版本的UITextView的子类。我喜欢Sam Soffes使用通知的想法，但我不喜欢drawRect: overwrite。对我来说太过分了。我认为我做了一个非常干净的实现。

你可以看看我的子类。还包括一个演示项目。

在UITextView PlaceholderTextView中支持图标属性占位符的简单类

@IBOutlet weak var tvMessage: PlaceholderTextView!
//  TODO: - Create Icon Text Attachment
let icon: NSTextAttachment = NSTextAttachment()
icon.image = UIImage(named: "paper-plane")
let iconString = NSMutableAttributedString(attributedString: NSAttributedString(attachment: icon))

tvMessage.icon = icon

//  TODO: - Attributes
let textColor = UIColor.gray
let lightFont = UIFont(name: "Helvetica-Light", size: tvMessage.font!.pointSize)
let italicFont = UIFont(name: "Helvetica-LightOblique", size: tvMessage.font!.pointSize)

//  TODO: - Placeholder Attributed String
let message = NSAttributedString(string: " " + "Personal Message", attributes: [ NSFontAttributeName: lightFont!,   NSForegroundColorAttributeName: textColor])
iconString.append(message)
// TODO: - Italic Placeholder Part
let option = NSAttributedString(string: " " + "Optional", attributes: [ NSFontAttributeName: italicFont!, NSForegroundColorAttributeName: textColor])
iconString.append(option)

tvMessage.attributedPlaceHolder = iconString

tvMessage.layoutSubviews()

你也可以创建一个新的类TextViewWithPlaceholder作为UITextView的子类。

(这段代码有点粗糙——但我认为它在正确的轨道上。)

@interface TextViewWithPlaceholder : UITextView
{

    NSString *placeholderText;  // make a property
    UIColor *placeholderColor;  // make a property
    UIColor *normalTextColor;   // cache text color here whenever you switch to the placeholderColor
}

- (void) setTextColor: (UIColor*) color
{
   normalTextColor = color;
   [super setTextColor: color];
}

- (void) updateForTextChange
{
    if ([self.text length] == 0)
    { 
        normalTextColor = self.textColor;
        self.textColor = placeholderColor;
        self.text = placeholderText;
    }
    else
    {
        self.textColor = normalTextColor;
    }

}

在委托中，添加以下内容:

- (void)textViewDidChange:(UITextView *)textView
{
    if ([textView respondsToSelector: @selector(updateForTextChange)])
    {
        [textView updateForTextChange];
    }

}

如果有人需要Swift的解决方案:

添加UITextViewDelegate到类中

var placeHolderText = "Placeholder Text..."

override func viewDidLoad() {
    super.viewDidLoad()
    textView.delegate = self
}

func textViewShouldBeginEditing(textView: UITextView) -> Bool {

    self.textView.textColor = .black

    if(self.textView.text == placeHolderText) {
        self.textView.text = ""
    }

    return true
}

func textViewDidEndEditing(textView: UITextView) {
    if(textView.text == "") {
        self.textView.text = placeHolderText
        self.textView.textColor = .lightGray
    }
}

override func viewWillAppear(animated: Bool) {

    if(currentQuestion.answerDisplayValue == "") {
        self.textView.text = placeHolderText
        self.textView.textColor = .lightGray
    } else {
        self.textView.text = "xxx" // load default text / or stored 
        self.textView.textColor = .black
    }
}

我对bcd的解决方案做了一些小修改，以允许从Xib文件初始化、文本包装和保持背景颜色。希望它能为其他人省去麻烦。

UIPlaceHolderTextView.h:

#import <Foundation/Foundation.h>
IB_DESIGNABLE
@interface UIPlaceHolderTextView : UITextView

@property (nonatomic, retain) IBInspectable NSString *placeholder;
@property (nonatomic, retain) IBInspectable UIColor *placeholderColor;

-(void)textChanged:(NSNotification*)notification;

@end

UIPlaceHolderTextView.m:

#import "UIPlaceHolderTextView.h"

@interface UIPlaceHolderTextView ()

@property (nonatomic, retain) UILabel *placeHolderLabel;

@end

@implementation UIPlaceHolderTextView

CGFloat const UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION = 0.25;

- (void)dealloc
{
    [[NSNotificationCenter defaultCenter] removeObserver:self];
#if __has_feature(objc_arc)
#else
    [_placeHolderLabel release]; _placeHolderLabel = nil;
    [_placeholderColor release]; _placeholderColor = nil;
    [_placeholder release]; _placeholder = nil;
    [super dealloc];
#endif
}

- (void)awakeFromNib
{
    [super awakeFromNib];

    // Use Interface Builder User Defined Runtime Attributes to set
    // placeholder and placeholderColor in Interface Builder.
    if (!self.placeholder) {
        [self setPlaceholder:@""];
    }

    if (!self.placeholderColor) {
        [self setPlaceholderColor:[UIColor lightGrayColor]];
    }

    [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
}

- (id)initWithFrame:(CGRect)frame
{
    if( (self = [super initWithFrame:frame]) )
    {
        [self setPlaceholder:@""];
        [self setPlaceholderColor:[UIColor lightGrayColor]];
        [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
    }
    return self;
}

- (void)textChanged:(NSNotification *)notification
{
    if([[self placeholder] length] == 0)
    {
        return;
    }

    [UIView animateWithDuration:UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION animations:^{
    if([[self text] length] == 0)
    {
        [[self viewWithTag:999] setAlpha:1];
    }
    else
    {
        [[self viewWithTag:999] setAlpha:0];
    }
    }];
}

- (void)setText:(NSString *)text {
    [super setText:text];
    [self textChanged:nil];
}

- (void)drawRect:(CGRect)rect
{
    if( [[self placeholder] length] > 0 )
    {
        if (_placeHolderLabel == nil )
        {
            _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(8,8,self.bounds.size.width - 16,0)];
            _placeHolderLabel.lineBreakMode = NSLineBreakByWordWrapping;
            _placeHolderLabel.numberOfLines = 0;
            _placeHolderLabel.font = self.font;
            _placeHolderLabel.backgroundColor = [UIColor clearColor];
            _placeHolderLabel.textColor = self.placeholderColor;
            _placeHolderLabel.alpha = 0;
            _placeHolderLabel.tag = 999;
            [self addSubview:_placeHolderLabel];
        }

        _placeHolderLabel.text = self.placeholder;
        [_placeHolderLabel sizeToFit];
        [self sendSubviewToBack:_placeHolderLabel];
    }

    if( [[self text] length] == 0 && [[self placeholder] length] > 0 )
    {
        [[self viewWithTag:999] setAlpha:1];
    }

    [super drawRect:rect];
}

@end